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Adjustable Coverage Powder Foundation Fair Neutral dupes and alternatives Ulta Beauty Collection

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

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Fragrance-free3No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without coconut oil.

Closest shade match: Well People Skinforia Serum Foundation 16 Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
80out of 100
Colour
not scored yet
Depth
78
Undertone
100
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
Costs $14 more

Your shade $16 at Ulta Beauty

TargetView at Target

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 2C Madeleine

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Laura Mercier
2C Madeleine
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
75out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
88
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Low confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $38 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 24
    Shade match 72
    $46.90Ulta BeautyUlta Beauty(product price)Costs $30.90 more

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.3

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.3

    • Very close colour
    • Very fair · Neutral undertone

    $17

    SephoraView at Sephora
  2. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Beige

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Beige

    • Very close colour
    • Fair · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Royal Icing 1.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Royal Icing 1.1 Neutral

    • Close colour
    • Fair · Neutral undertone

    $31

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    110 Ivoire C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 110 Ivoire C

    • Very close colour
    • Fair · Olive undertone

    $32

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Close colour
    • Very fair · Neutral undertone

    $38

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 16 Light Neutral, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest shade match16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#ded2c1No swatchNot comparedNo swatch colour on one side
Depth78FairLightSome differenceDepth difference: 8.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 73/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Runs slightly deeper
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 2C Madeleine, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest overall alternative2C MadeleineScore
Shade match55% of overall73
Colournot comparable#ded2c1No swatchNot comparedNo swatch colour on one side
Depth78FairLightSome differenceDepth difference: 8.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 75/100Shade match 73/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 2C Madeleine.

Same or better

  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly deeper
  • Slightly cooler undertone
  • No skin-like finish claimed

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 16 Light Neutral

Best price
$30TargetTarget
Costs $14 more

Your shade $16 at Ulta Beauty

TargetView at Target

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 2C Madeleine

Match price
$54Ulta BeautyUlta Beauty
Costs $38 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.