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Adjustable Coverage Powder Foundation Fair Neutral dupes and alternatives Ulta Beauty Collection

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches in serum form, without coconut oil.

  • 11 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
73out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Shade match
80out of 100
Colour
not scored yet
Depth
78
Undertone
100
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
Costs $14 more

Your shade $16 at Ulta Beauty

TargetView at Target

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.3

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.3

    • Very close colour
    • Very fair · Neutral undertone

    $17

    SephoraView at Sephora
  2. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Beige

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Beige

    • Very close colour
    • Fair · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Royal Icing 1.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Royal Icing 1.1 Neutral

    • Close colour
    • Fair · Neutral undertone

    $31

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    110 Ivoire C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 110 Ivoire C

    • Very close colour
    • Fair · Olive undertone

    $32

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Close colour
    • Very fair · Neutral undertone

    $38

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 16 Light Neutral, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest match16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#ded2c1No swatchNot comparedNo swatch colour on one side
Depth78FairLightSome differenceDepth difference: 8.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 73/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Runs slightly deeper
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none
View full match

Where to buy 16 Light Neutral

Best price
$30TargetTarget
Costs $14 more

Your shade $16 at Ulta Beauty

TargetView at Target

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.