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Adjustable Coverage Powder Foundation Fair Neutral dupes and alternatives Ulta Beauty Collection

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol3Vegan2Cruelty-free1Oil-free0With SPF2Mineral1

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Only showing matches with medium coverage, in liquid form, without talc.

  • 11 matches have no formulation listed and are not shown.

Closest shade match: Kosas Revealer Skin-Improving Foundation SPF 25 Very Light Neutral 100

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Kosas
Very Light Neutral 100
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
80out of 100
Colour
66
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $29 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Alabaster (N-000)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Bobbi Brown
Neutral Alabaster (N-000)
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
75out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
79
Wear (Wear & performance)
54
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $42 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 79
    $56SephoraSephoraCosts $40 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.3

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.3

    • Very close colour
    • Very fair · Neutral undertone

    $17

    SephoraView at Sephora
  2. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Beige

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Beige

    • Very close colour
    • Fair · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Royal Icing 1.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Royal Icing 1.1 Neutral

    • Close colour
    • Fair · Neutral undertone

    $31

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    110 Ivoire C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 110 Ivoire C

    • Very close colour
    • Fair · Olive undertone

    $32

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Close colour
    • Very fair · Neutral undertone

    $38

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Skin-Improving Foundation SPF 25 in Very Light Neutral 100, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest shade matchVery Light Neutral 100Score
Shade match55% of overall80
Colour66#ded2c1#ead0b9Slight colour differenceColour difference 5.5 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 74/100Shade match 80/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Very Light Neutral 100.

Same or better

  • Same neutral undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel
  • Adds SPF 25

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapPowder-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Alabaster (N-000), against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest overall alternativeNeutral Alabaster (N-000)Score
Shade match55% of overall79
Colour67#ded2c1#efd6c0Slight colour differenceColour difference 5.3 (0 is identical)
Depth94FairVery fairCloseDepth difference: 3.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 75/100Shade match 79/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Alabaster (N-000).

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kosas Revealer Skin-Improving Foundation SPF 25 Very Light Neutral 100

Best price
$45SephoraSephora
Costs $29 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Alabaster (N-000)

Best price
$58SephoraSephora
Costs $42 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.