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Adjustable Coverage Powder Foundation Fair to Light Warm dupes and alternatives Ulta Beauty Collection

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 6P Encinitas

The equivalent shade: scored on colour, depth and undertone only.

The match
Tower 28 Beauty
6P Encinitas
Depth and undertone: Fair · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $20 more

Your shade $16 at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Vanilla LG6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
PÜR
Vanilla LG6
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
64
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Match price
$34Ulta BeautyUlta Beauty
Costs $18 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1W
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    High confidence· Digital match

    View match
  3. #5 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1N
    Shade match 86
    $38Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    2
    Shade match 95
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: very fair with warm undertones

    High confidence· Digital match

    View match
  5. #7 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 28 Ivory
    Shade match 89
    $39Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $68SephoraSephoraCosts $52 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Light peach undertone

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    69
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: fair with warm undertone

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $28SephoraSephoraCosts $12 more

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than matte finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    69
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Not marketed for normal/sensitive skin

    Retailer shade note: bisque - light golden medium skin with golden undertones

    High confidence· Digital match

    View match
  10. Shade match 89
    $64SephoraSephoraCosts $48 more

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair to Light Warm (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    260 Bisque N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 260 Bisque N

    • Looks identical
    • Fair · Warm · peach undertone

    $32

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    02 Fair Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 02 Fair Golden

    • Very close colour
    • Fair · Olive · warm olive undertone

    $32

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden

    • Very close colour
    • Very fair · Warm · golden undertone

    $31

  4. Tarte Shape Tape Full Coverage Matte Concealer

    20S light sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 20S light sand

    • Close colour
    • Fair · Warm · golden undertone

    $32

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Peach

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Peach

    • Close colour
    • Fair · Warm · peach undertone

    $8

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 04 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 04 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 6P Encinitas, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair to Light Warm. Every attribute compared, with its share of the score.

ComparedYour shadeFair to Light WarmClosest shade match6P EncinitasScore
Shade match55% of overall96
Colour94#e2ccb3#e8d0b8Very close colourColour difference 1.5 (0 is identical)
Depth96FairFairSameDepth difference: 2.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 72/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 6P Encinitas.

Same or better

  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs none

Why the closest overall alternative works

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Vanilla LG6, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair to Light Warm. Every attribute compared, with its share of the score.

ComparedYour shadeFair to Light WarmClosest overall alternativeVanilla LG6Score
Shade match55% of overall95
Colour92#e2ccb3#ebd1b6Very close colourColour difference 2.0 (0 is identical)
Depth95FairFairSameDepth difference: 3.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Vanilla LG6.

Same or better

  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 6P Encinitas

Best price
$36SephoraSephora
Costs $20 more

Your shade $16 at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Vanilla LG6

Match price
$34Ulta BeautyUlta Beauty
Costs $18 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.