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Adjustable Coverage Powder Foundation Light to Medium Cool dupes and alternatives Ulta Beauty Collection

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, without silicones.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Kosas Revealer Skin-Improving Foundation SPF 25 Very Light Cool 120

The equivalent shade: scored on colour, depth and undertone only.

The match
Kosas
Very Light Cool 120
Depth and undertone: Light · Cool · pink
Finish and coverage: Natural · Medium coverage
Shade match
90out of 100
Colour
86
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $29 more

Your shade $16 at Ulta Beauty

Closest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 26N Light-Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
26N Light-Medium Neutral
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
88
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Best price
$40SephoraSephora
Costs $24 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $53SephoraSephoraCosts $37 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $53SephoraSephoraCosts $37 more

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    59
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Neutral 140
    Shade match 89
    $45SephoraSephoraCosts $29 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Light with subtle pink undertones

    High confidence· Digital match

    View match
  4. Shade match 78
    $53SephoraSephoraCosts $37 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Shade match 76
    $53SephoraSephoraCosts $37 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $34Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Light to Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Cool

    • Very close colour
    • Light medium · Cool undertone

    $42

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    335 Bisque C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 335 Bisque C

    • Very close colour
    • Light · Cool · rosy undertone

    $32

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.5 Light Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.5 Light Beige

    • Close colour
    • Light · Cool undertone

    $30

  4. Tarte Shape Tape Full Coverage Matte Concealer

    29N light-medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium

    • Close colour
    • Light · Cool undertone

    $32

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Close colour
    • Light · Cool · pink undertone

    $30

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3C

    • Close colour
    • Light · Cool · rosy undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Skin-Improving Foundation SPF 25 in Very Light Cool 120, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight to Medium CoolClosest shade matchVery Light Cool 120Score
Shade match55% of overall90
Colour86#d2b59e#dfbca2Very close colourColour difference 2.8 (0 is identical)
Depth91Light mediumLightCloseDepth difference: 4.3
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Very Light Cool 120.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel
  • Adds SPF 25

Different

  • Runs slightly lighter
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapPowder-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Tarte Amazonian Clay Blurring Powder Foundation in 26N Light-Medium Neutral, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight to Medium CoolClosest overall alternative26N Light-Medium NeutralScore
Shade match55% of overall89
Colour83#d2b59e#d7b093Close colourColour difference 3.3 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 26N Light-Medium Neutral.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims long-wearing

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none

Where to buy

Closest shade match

Kosas Revealer Skin-Improving Foundation SPF 25 Very Light Cool 120

Best price
$45SephoraSephora
Costs $29 more

Your shade $16 at Ulta Beauty

Closest overall alternative

Tarte Amazonian Clay Blurring Powder Foundation 26N Light-Medium Neutral

Best price
$40SephoraSephora
Costs $24 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.