Adjustable Coverage Powder Foundation Light to Medium Cool dupes and alternatives Ulta Beauty Collection
Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
- Light0
- Medium1
- Full0
- Buildable0
Formulation
- Liquid1
- Stick0
- Powder0
- Cushion0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with medium coverage, with a radiant finish, without talc or alcohol denat.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 2C1 Pure Beige
The equivalent shade and the most similar foundation overall.
Light to Medium CoolChange shade
- Overall match
- 74out of 100
- Shade (Shade match)
- 96
- Finish (Finish & visual result)
- 48
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
- Shade match
- 96out of 100
- Colour
- 93
- Depth
- 100
- Undertone
- 100
Your shade $16 at Ulta Beauty
Where to buy 2C1 Pure Beige
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Light to Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

3 Cool
Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Cool
- Very close colour
- Light medium · Cool undertone
$42
335 Bisque C
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 335 Bisque C
- Very close colour
- Light · Cool · rosy undertone
$32
11.5 Light Beige
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.5 Light Beige
- Close colour
- Light · Cool undertone
$30

29N light-medium
Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium
- Close colour
- Light · Cool undertone
$32
NW10
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10
- Close colour
- Light · Cool · pink undertone
$30
3C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3C
- Close colour
- Light · Cool · rosy undertone
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2C1 Pure Beige, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2C1 Pure Beige.
Same or better
- Very close colour
- Same cool undertone
- Same medium coverage
- Adds SPF 45
Different
- Radiant finish instead of matte
- No skin-like finish claimed
- No blurring effect claimed
- Does not claim not settling into lines
- Not marketed for combination/sensitive skin
- Fragrance is listed in the formula
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy 2C1 Pure Beige
Your shade $16 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.