Beautler.Your beauty butler

Adjustable Coverage Powder Foundation Light to Medium Warm dupes and alternatives Ulta Beauty Collection

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 2W

The equivalent shade and the most similar foundation overall.

The match
Anastasia Beverly Hills
2W
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
94
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
92
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    2.5W
    Shade match 87
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Same warm undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3W
    Shade match 84
    $49SephoraSephoraCosts $33 more

    Matches: Same warm undertoneSame matte finishBoth claim a skin-like finish

    Differences: Slightly deeperFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4O
    Shade match 82
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with olive undertones

    High confidence· Digital match

    View match
  4. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  5. #6 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    2N
    Shade match 82
    $49SephoraSephoraCosts $33 more

    Matches: Similar undertone (neutral vs warm)Same matte finishBoth claim a skin-like finish

    Differences: Slightly lighterFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with neutral golden undertones

    High confidence· Digital match

    View match
  6. Shade match 85
    $69Ulta BeautyUlta BeautyCosts $53 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: intense medium shade, golden undertone

    Medium confidence· Digital match

    View match
  7. #8 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    4.5WN
    Shade match 86
    $35Ulta BeautyUlta BeautyCosts $19 more

    Matches: Similar undertone (neutral vs warm)Both claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    40

    Close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Light rather than medium coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium with warm neutral undertones

    High confidence· Digital match

    View match
  8. #9 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    1N
    Shade match 77
    $49SephoraSephoraCosts $33 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    11 N
    Shade match 86
    $48SephoraSephoraCosts $32 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    High confidence· Digital match

    View match
  10. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    1.5N
    Shade match 76
    $49SephoraSephoraCosts $33 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with neutral undertones

    High confidence· Digital match

    View match
  11. #12 · Hourglass

    Ambient Soft Glow Foundation

    7
    Shade match 87
    $60Ulta BeautyUlta Beauty(product price)Costs $44 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  12. #13 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    9 W
    Shade match 85
    $48SephoraSephoraCosts $32 more

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light with medium warm undertone

    High confidence· Digital match

    View match
  13. #14 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26
    Shade match 78
    $46.90Ulta BeautyUlta Beauty(product price)Costs $30.90 more

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. Shade match 91
    $43Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame warm undertoneClaims 16-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: fair skin with warm undertones

    Medium confidence· Digital match

    View match
  15. #16 · Hourglass

    Ambient Soft Glow Foundation

    9
    Shade match 84
    $60SephoraSephoraCosts $44 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  16. #17 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Olive 290
    Shade match 80
    $45SephoraSephoraCosts $29 more

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with subtle olive undertones

    Medium confidence· Digital match

    View match
  17. Shade match 91
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourSame medium coverageAdds SPF 45

    Differences: Olive rather than warm undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Light to Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $8

  2. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

  3. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

  4. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Close colour
    • Medium light · Warm · golden undertone

    $32

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    14 Light Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 14 Light Peach

    • Close colour
    • Medium · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 2W, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeLight to Medium WarmClosest match2WScore
Shade match55% of overall95
Colour92#c3a486#cba98bVery close colourColour difference 1.9 (0 is identical)
Depth95Medium lightMedium lightSameDepth difference: 3.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 2W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy 2W

Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.