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Adjustable Coverage Powder Foundation Medium Neutral dupes and alternatives Ulta Beauty Collection

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, in stick form, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Live Tinted HUESTICK Complexion Stick 15 Light/Medium

The equivalent shade and the most similar foundation overall.

The match
Live Tinted
15 Light/Medium
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
94
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
87out of 100
Colour
80
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $8

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.5 Medium Nude

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.5 Medium Nude

    • Close colour
    • Light medium · Neutral undertone

    $30

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Neutral

    • Close colour
    • Medium light · Neutral undertone

    $42

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.8

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.8

    • Close colour
    • Light medium · Neutral undertone

    $17

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Close colour
    • Light medium · Neutral undertone

    $36

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Close colour
    • Medium light · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Live Tinted HUESTICK Complexion Stick in 15 Light/Medium, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeMedium NeutralClosest match15 Light/MediumScore
Shade match55% of overall87
Colour80#cbad94#d7b390Close colourColour difference 3.7 (0 is identical)
Depth93Light mediumLight mediumSameDepth difference: 3.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 15 Light/Medium.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone high vs high

Where to buy 15 Light/Medium

Match price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.