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Adjustable Coverage Powder Foundation Medium Neutral dupes and alternatives Ulta Beauty Collection

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, vegan, without talc.

  • 20 matches have no vegan claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TN3 Oak

The equivalent shade and the most similar foundation overall.

The match
PÜR
TN3 Oak
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
85
Wear (Wear & performance)
57
Skin (Skin suitability)
100
Shade match
90out of 100
Colour
86
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
Costs $24 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $40Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly lighterFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Live Tinted

    HUESTICK Complexion Stick

    15 Light/Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same neutral undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    94
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $40Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: golden medium with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $8

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.5 Medium Nude

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.5 Medium Nude

    • Close colour
    • Light medium · Neutral undertone

    $30

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Neutral

    • Close colour
    • Medium light · Neutral undertone

    $42

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.8

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.8

    • Close colour
    • Light medium · Neutral undertone

    $17

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Close colour
    • Light medium · Neutral undertone

    $36

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Close colour
    • Medium light · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN3 Oak, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeMedium NeutralClosest matchTN3 OakScore
Shade match55% of overall90
Colour86#cbad94#c7a487Very close colourColour difference 2.9 (0 is identical)
Depth91Light mediumMedium lightCloseDepth difference: 4.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN3 Oak.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Runs slightly deeper
  • No blurring effect claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy TN3 Oak

Match price
$40Ulta BeautyUlta Beauty
Costs $24 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.