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Adjustable Coverage Powder Foundation Medium Neutral dupes and alternatives Ulta Beauty Collection

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan, applied. RemoveCruelty-free4Oil-free0With SPF2Mineral2

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Only showing matches with medium coverage, in liquid form, vegan.

  • 8 matches have no formulation listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade match: Hourglass Ambient Soft Glow Foundation 5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Medium NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
Hourglass
5
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $44 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Golden Medium MN5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Medium NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
PÜR
Golden Medium MN5
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
64
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$34Ulta BeautyUlta Beauty
Costs $18 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    7
    Shade match 88
    $60Ulta BeautyUlta Beauty(product price)Costs $44 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Blush Medium MP3
    Shade match 80
    $34Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same medium coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: light blush medium with pink undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.5 Medium Nude

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.5 Medium Nude

    • Close colour
    • Light medium · Neutral undertone

    $30

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Neutral

    • Close colour
    • Medium light · Neutral undertone

    $42

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.8

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.8

    • Close colour
    • Light medium · Neutral undertone

    $17

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Close colour
    • Medium light · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Ambient Soft Glow Foundation in 5, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeMedium NeutralClosest shade match5Score
Shade match55% of overall91
Colour86#cbad94#cda890Very close colourColour difference 2.9 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 1.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Golden Medium MN5, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeMedium NeutralClosest overall alternativeGolden Medium MN5Score
Shade match55% of overall88
Colour80#cbad94#d6af8cClose colourColour difference 3.6 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 2.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Golden Medium MN5.

Same or better

  • Same neutral undertone
  • Same medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Hourglass Ambient Soft Glow Foundation 5

Best price
$60SephoraSephora
Costs $44 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Golden Medium MN5

Best price
$34Ulta BeautyUlta Beauty
Costs $18 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.