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Adjustable Coverage Powder Foundation Medium to Tan Neutral dupes and alternatives Ulta Beauty Collection

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage, without talc or coconut oil.

Closest shade matchClosest overall alternative: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 4

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Medium to Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
Milk Makeup
4
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
74out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
42
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium to Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Close colour
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    13 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 13 Light Neutral

    • Close colour
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Slight colour difference
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 4, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium to Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeMedium to Tan NeutralClosest match4Score
Shade match55% of overall93
Colour89#c29f87#c5a081Very close colourColour difference 2.4 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 74/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 4.

Same or better

  • Very close colour
  • Same neutral undertone
  • Light rather than medium coverage
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none
View full match

Where to buy 4

Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.