Adjustable Coverage Powder Foundation Medium Warm dupes and alternatives Ulta Beauty Collection
4.2 (561)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
82
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Matches: Very close colour· Same warm undertone· Claims 16-hour wear
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
58
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: light to medium skin with warm yellow undertones
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in MG5 Almond, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shadeMedium WarmClosest matchMG5 AlmondHow they compareScore
Shade match55% of overall92
Colour60%89#cda98d#d5b295Very close colourColour difference 2.5 (0 is identical)
Overall match 85/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $24 more
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