Beautler.Your beauty butler

Adjustable Coverage Powder Foundation Tan Cool dupes and alternatives Ulta Beauty Collection

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol, applied. RemoveVegan1Cruelty-free1Oil-free1With SPF0Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches with full coverage, in liquid form, with no drying alcohol.

  • 7 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Clinique Beyond Perfecting Foundation + Concealer WN 76 Toasted Wheat

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
The match
Clinique
WN 76 Toasted Wheat
Depth and undertone: Medium · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
96
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$41SephoraSephora
Costs $25 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Amazonian Clay 16-Hour Full Coverage Foundation 51N Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
The match
Tarte
51N Deep Neutral
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
82
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    13 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 13 Light Neutral

    • Looks identical
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Cinnamon

    • Close colour
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Close colour
    • Medium

    $12

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Slight colour difference
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Beyond Perfecting Foundation + Concealer in WN 76 Toasted Wheat, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest shade matchWN 76 Toasted WheatScore
Shade match55% of overall93
Colour96#bb947d#bc9581Looks identicalColour difference 1.3 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 75/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Beyond Perfecting Foundation + Concealer in WN 76 Toasted Wheat.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 51N Deep Neutral, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest overall alternative51N Deep NeutralScore
Shade match55% of overall87
Colour81#bb947d#ca9980Close colourColour difference 3.5 (0 is identical)
Depth91MediumMediumSameDepth difference: 4.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 51N Deep Neutral.

Same or better

  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Clinique Beyond Perfecting Foundation + Concealer WN 76 Toasted Wheat

Best price
$41SephoraSephora
Costs $25 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Amazonian Clay 16-Hour Full Coverage Foundation 51N Deep Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.