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Adjustable Coverage Powder Foundation Tan Cool dupes and alternatives Ulta Beauty Collection

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan, applied. RemoveCruelty-free2Oil-free0With SPF1Mineral3

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Only showing matches vegan, without silicones.

  • 19 matches have no vegan claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 36N Medium-Tan Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
The match
Tarte
36N Medium-Tan Neutral
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
88
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $24 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Cool 310
    Shade match 92
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with pink peach undertones

    High confidence· Digital match

    View match
  2. #3 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    23C Alder
    Shade match 90
    $50SephoraSephoraCosts $34 more

    Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Medium with cool undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    13 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 13 Light Neutral

    • Looks identical
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Cinnamon

    • Close colour
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Close colour
    • Medium

    $12

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Slight colour difference
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Amazonian Clay Blurring Powder Foundation in 36N Medium-Tan Neutral, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest match36N Medium-Tan NeutralScore
Shade match55% of overall98
Colour97#bb947d#bc937dLooks identicalColour difference 0.9 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 36N Medium-Tan Neutral.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims long-wearing

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none
View full match

Where to buy 36N Medium-Tan Neutral

Best price
$40SephoraSephora
Costs $24 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.