Adjustable Coverage Powder Foundation Tan Neutral dupes and alternatives Ulta Beauty Collection
Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
- Light0
- Medium11
- Full2
- Buildable3
Formulation
- Liquid1
- Stick0
- Powder0
- Cushion0
- Serum0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 33 matches
Only showing matches with full coverage, with a natural finish, without talc or alcohol denat.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: Dermablend Flawless Creator Liquid Foundation Drops 43N
The equivalent shade: scored on colour, depth and undertone only.
Tan NeutralChange shade
- Shade match
- 96out of 100
- Colour
- 95
- Depth
- 97
- Undertone
- 100
Your shade $16 at Ulta Beauty
Where to buy 43N
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Closest overall alternative: PÜR 4-in-1 Tinted Moisturizer SPF 20 Light LG3
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Tan NeutralChange shade
- Overall match
- 80out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 70
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
Your shade $16 at Ulta Beauty
Where to buy Light LG3
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

21 Light Medium Neutral
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 21 Light Medium Neutral
- Very close colour
- Medium tan · Neutral undertone
$32
Perfect Beige
CoverGirl TruBlend Undercover Concealer, shade Perfect Beige
- Close colour
- Medium · Neutral undertone
$12.99

385
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385
- Close colour
- Medium · Neutral undertone
$30
Medium
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium
- Very close colour
- Medium
$12
3.5N
Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N
- Close colour
- Medium light · Neutral undertone
$33

8
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8
- Close colour
- Medium · Neutral undertone
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dermablend Flawless Creator Liquid Foundation Drops in 43N, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Dermablend Flawless Creator Liquid Foundation Drops in 43N.
Same or better
- Near-identical swatch colour
- Same neutral undertone
- Full rather than medium coverage
- Claims 16-hour wear
- Claims transfer resistance
- Claims a lightweight feel
Different
- Natural finish instead of matte
- No skin-like finish claimed
- No blurring effect claimed
- Does not claim not settling into lines
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Why the closest overall alternative works
PÜR 4-in-1 Tinted Moisturizer SPF 20 in Light LG3, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Light LG3.
Same or better
- Very close colour
- Same neutral undertone
- Full rather than medium coverage
- Both claim a skin-like finish
- Claims a lightweight feel
- Adds SPF 20
Different
- Natural finish instead of matte
- No blurring effect claimed
- Does not claim not settling into lines
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Dermablend Flawless Creator Liquid Foundation Drops 43N
Your shade $16 at Ulta Beauty
Closest overall alternative
PÜR 4-in-1 Tinted Moisturizer SPF 20 Light LG3
Your shade $16 at Ulta Beauty
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.