Adjustable Coverage Powder Foundation Tan Neutral dupes and alternatives Ulta Beauty Collection
4.2 (561)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
90
Finish & visual result
85
Wear & performance
40
Skin suitability
100
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: light medium with golden beige undertone
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
76
Wear & performance
40
Skin suitability
80
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milani Conceal + Perfect Blur Out Skin Tint Stick in 007, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeTan NeutralClosest match007How they compareScore
Shade match55% of overall97
Colour60%95#c09778#c59b7cLooks identicalColour difference 1.3 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.3
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Overall match 85/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $53 more
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