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Adjustable Coverage Powder Foundation Tan Neutral dupes and alternatives Ulta Beauty Collection

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol8Vegan4Cruelty-free4Oil-free0With SPF1Mineral0

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11 of 33

Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Dermablend Flawless Creator Liquid Foundation Drops 43N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
Dermablend
43N
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
Costs $27 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TN4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
PÜR
TN4
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
85
Wear (Wear & performance)
57
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
Costs $24 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.5N
    Shade match 91
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.75N
    Shade match 91
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    TN5 Warm Beige
    Shade match 89
    $40Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Olive rather than neutral undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: tan/olive skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit Red Cushion

    34N PECAN
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    2.5W
    Shade match 87
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · LORAC

    PRO Soft Focus Longwear Foundation

    12
    Shade match 93
    $38Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    TG6 Honey
    Shade match 83
    $40Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Light LG3
    Shade match 94
    $38Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · TIRTIR

    Mask Fit Red Cushion

    34C AMBER
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame matte finishClaims 24-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with cool undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    21 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 21 Light Medium Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $32

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Very close colour
    • Medium

    $12

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Close colour
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Close colour
    • Medium · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dermablend Flawless Creator Liquid Foundation Drops in 43N, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest shade match43NScore
Shade match55% of overall96
Colour95#c09778#c69977Looks identicalColour difference 1.5 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 43N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN4, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest overall alternativeTN4Score
Shade match55% of overall92
Colour89#c09778#c49f81Very close colourColour difference 2.5 (0 is identical)
Depth93MediumMediumSameDepth difference: 3.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN4.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Dermablend Flawless Creator Liquid Foundation Drops 43N

Best price
$43Ulta BeautyUlta Beauty
Costs $27 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TN4

Match price
$40Ulta BeautyUlta Beauty
Costs $24 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.