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Adjustable Coverage Powder Foundation Tan Warm dupes and alternatives Ulta Beauty Collection

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 135W

The equivalent shade: scored on colour, depth and undertone only.

The match
ColourPop
Medium Dark 135W
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$4 less (25%)

Your shade $16 at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TN3 Oak

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
PÜR
TN3 Oak
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
85
Wear (Wear & performance)
57
Skin (Skin suitability)
100
Match price
$40Ulta BeautyUlta Beauty
Costs $24 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $18.49Ulta BeautyUlta Beauty(product price)Costs $2.49 more

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: light with warm peachy undertone

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $69Ulta BeautyUlta BeautyCosts $53 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: intense medium shade, golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  4. Shade match 80
    $40Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Same matte finishBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: sand-tan skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit Red Cushion

    33W GINGER
    Shade match 86
    $25Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same warm undertoneSame matte finishClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with warm undertone

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $18.49Ulta BeautyUlta Beauty(product price)Costs $2.49 more

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: light medium with warm yellow undertone

    Medium confidence· Digital match

    View match
  7. #9 · TIRTIR

    Mask Fit Red Cushion

    33N MACCHIATO
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  8. Shade match 77
    $40Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Same matte finishBoth claim a skin-like finishClaims long-wearing

    Differences: Olive rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: tan/olive skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium 110W
    Shade match 84
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  10. #12 · Well People

    Bio Powder Foundation

    7W
    Shade match 75
    $19.60$28Ulta BeautyUlta BeautyCosts $3.60 more

    Matches: Same matte finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Olive rather than warm undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Close colour · Matte · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: tan w/olive undertone

    Medium confidence· Digital match

    View match
  11. #13 · TIRTIR

    Mask Fit Red Cushion

    31N FRENCH BEIGE
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  12. Shade match 80
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  13. #15 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26
    Shade match 77
    $46.90Ulta BeautyUlta Beauty(product price)Costs $30.90 more

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · Hourglass

    Ambient Soft Glow Foundation

    7
    Shade match 83
    $60Ulta BeautyUlta Beauty(product price)Costs $44 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  15. #17 · Hourglass

    Ambient Soft Glow Foundation

    9
    Shade match 82
    $60SephoraSephoraCosts $44 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    130 Warm
    Shade match 86
    $16.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  17. Shade match 88
    $43Ulta BeautyUlta BeautyCosts $27 more

    Matches: Same warm undertoneClaims 16-hour wearClaims transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: fair skin with warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 91
    $81Ulta BeautyUlta Beauty(product price)Costs $65 more

    Matches: Very close colourSame warm undertone

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: intense medium shade, golden undertone

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

  2. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $8

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

  4. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Slight colour difference
    • Medium light · Warm · golden undertone

    $32

  6. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Close colour
    • Medium light · Warm · yellow undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 135W, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest shade matchMedium Dark 135WScore
Shade match55% of overall91
Colour86#c2a483#cba47dVery close colourColour difference 2.9 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 135W.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN3 Oak, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest overall alternativeTN3 OakScore
Shade match55% of overall83
Colour86#c2a483#c7a487Very close colourColour difference 2.8 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN3 Oak.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 135W

Best price
$12Ulta BeautyUlta Beauty
$4 less (25%)

Your shade $16 at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TN3 Oak

Match price
$40Ulta BeautyUlta Beauty
Costs $24 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.