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Adjustable Coverage Powder Foundation Tan Warm dupes and alternatives Ulta Beauty Collection

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for dry skin, in liquid form.

  • 9 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: Dermablend Flawless Creator Liquid Foundation Drops 20W

The equivalent shade: scored on colour, depth and undertone only.

The match
Dermablend
20W
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
Shade match
88out of 100
Colour
80
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
Costs $27 more

Your shade $16 at Ulta Beauty

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD41

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Chanel
BD41
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
88
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$69Ulta BeautyUlta Beauty
Costs $53 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26
    Shade match 77
    $46.90Ulta BeautyUlta Beauty(product price)Costs $30.90 more

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Ambient Soft Glow Foundation

    7
    Shade match 83
    $60Ulta BeautyUlta Beauty(product price)Costs $44 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    9
    Shade match 82
    $60SephoraSephoraCosts $44 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Armani Beauty

    Luminous Silk Foundation

    3.5
    Shade match 81
    $69SephoraSephoraCosts $53 more

    Matches: Similar undertone (neutral vs warm)Same medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral peach

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

  2. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $8

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

  4. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Slight colour difference
    • Medium light · Warm · golden undertone

    $32

  6. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Close colour
    • Medium light · Warm · yellow undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dermablend Flawless Creator Liquid Foundation Drops in 20W, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest shade match20WScore
Shade match55% of overall88
Colour80#c2a483#c39d7eClose colourColour difference 3.6 (0 is identical)
Depth96Medium lightMediumCloseDepth difference: 2.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 74/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 20W.

Same or better

  • Same warm undertone
  • Full rather than medium coverage
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD41, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest overall alternativeBD41Score
Shade match55% of overall85
Colour77#c2a483#d1a77dClose colourColour difference 4.0 (0 is identical)
Depth95Medium lightMedium lightSameDepth difference: 3.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD41.

Same or better

  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Dermablend Flawless Creator Liquid Foundation Drops 20W

Best price
$43Ulta BeautyUlta Beauty
Costs $27 more

Your shade $16 at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD41

Best price
$69Ulta BeautyUlta Beauty
Costs $53 more

Your shade $16 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.