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Adjustable Coverage Powder Foundation Very Deep Cool dupes and alternatives Ulta Beauty Collection

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol4Vegan2Cruelty-free4Oil-free1With SPF0Mineral0

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Only showing matches with medium coverage, in stick form, without talc.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Ogee Multi-Use Sculpted Foundation and Concealer Stick Acacia 12.25 N

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Very Deep CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Ogee
Acacia 12.25 N
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
85
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $32 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Essence

    Foundation Stick

    260
    Shade match 81
    $6.99Ulta BeautyUlta Beauty(product price)$9.01 less (56%)

    Matches: Same matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: tan deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Sequoia 13.00 C
    Shade match 76
    $48SephoraSephoraCosts $32 more

    Matches: Similar undertone (neutral vs cool)Same medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deep auburn with copper undertones

    Medium confidence· Digital match

    View match
  3. #4 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Cacao
    Shade match 79
    $38SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame medium coverageClaims long-wearing

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich (cool)

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Very Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Very close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    14

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 14

    • Very close colour
    • Deep · Olive undertone

    $42

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    42 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 42 Medium Deep Neutral

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ogee Multi-Use Sculpted Foundation and Concealer Stick in Acacia 12.25 N, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Very Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Deep CoolClosest matchAcacia 12.25 NScore
Shade match55% of overall95
Colour92#835b4f#8a5d4fVery close colourColour difference 1.9 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ogee Multi-Use Sculpted Foundation and Concealer Stick in Acacia 12.25 N.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none
View full match

Where to buy Acacia 12.25 N

Best price
$48SephoraSephora
Costs $32 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.