Beautler.Your beauty butler

Adjustable Coverage Powder Foundation Very Deep Cool dupes and alternatives Ulta Beauty Collection

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick1
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free3No drying alcohol6Vegan4Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

6 of 30

Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 60C

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Very Deep CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Rabanne
60C
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
80out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
69
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
93out of 100
Colour
90
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 210C
    Shade match 83
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  2. #3 · Essence

    Foundation Stick

    260
    Shade match 81
    $6.99Ulta BeautyUlta Beauty(product price)$9.01 less (56%)

    Matches: Same matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: tan deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rabanne

    Fresh Touch 24H Radiant Foundation

    70C
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    69
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark with cool undertone

    Medium confidence· Digital match

    View match
  4. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Shade match 80
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same medium coverageBoth claim a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. #6 · Rabanne

    Fresh Touch 24H Radiant Foundation

    80C
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperRadiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    69
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Very Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Very close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    14

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 14

    • Very close colour
    • Deep · Olive undertone

    $42

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    42 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 42 Medium Deep Neutral

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rabanne Fresh Touch 24H Radiant Foundation in 60C, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Very Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Deep CoolClosest match60CScore
Shade match55% of overall93
Colour90#835b4f#8b5d52Very close colourColour difference 2.3 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall69
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 60C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs high
View full match

Where to buy 60C

Match price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.