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Complexion Crush Foundation Medium Cool dupes and alternatives Ulta Beauty Collection

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF1Mineral1

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Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Skin-Improving Foundation SPF 25 Medium Neutral Warm 230

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Medium CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
The match
Kosas
Medium Neutral Warm 230
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
85
Wear (Wear & performance)
60
Skin (Skin suitability)
60
Shade match
84out of 100
Colour
97
Depth
99
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $29 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Complexion Crush Foundation Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Looks identical
    • Medium light · Neutral · neutral pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Looks identical
    • Light medium · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Very close colour
    • Light medium · Cool undertone

    $35

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW15

    • Very close colour
    • Light medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Neutral Warm 230, against Ulta Beauty Collection Complexion Crush Foundation in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest matchMedium Neutral Warm 230Score
Shade match55% of overall84
Colour97#dfa983#dba986Looks identicalColour difference 1.1 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone45CoolNeutral · neutral goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Neutral Warm 230.

Same or better

  • Near-identical swatch colour
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Medium Neutral Warm 230

Best price
$45SephoraSephora
Costs $29 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.