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Complexion Crush Foundation Medium Cool dupes and alternatives Ulta Beauty Collection

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with a matte finish, with SPF.

  • 23 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Medium Beige 12

The equivalent shade and the most similar foundation overall.

The match
bareMinerals
Medium Beige 12
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
66
Skin (Skin suitability)
40
Shade match
89out of 100
Colour
97
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: light/medium skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Complexion Crush Foundation Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Looks identical
    • Medium light · Neutral · neutral pink undertone

    $8

  3. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Looks identical
    • Light medium · Neutral · neutral pink undertone

    $24

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Very close colour
    • Light medium · Cool undertone

    $35

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW15

    • Very close colour
    • Light medium · Cool · rosy undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Medium Beige 12, against Ulta Beauty Collection Complexion Crush Foundation in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest matchMedium Beige 12Score
Shade match55% of overall89
Colour97#dfa983#e0ac87Looks identicalColour difference 0.9 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Medium Beige 12.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy Medium Beige 12

Match price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.