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Complexion Crush Foundation Medium Cool dupes and alternatives Ulta Beauty Collection

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 180 Medium Cool

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
180 Medium Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
91
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $2.99 more

Your shade $16 at Ulta Beauty · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $39.50SephoraSephoraCosts $23.50 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very light cool skin with pink undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: No skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #4 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Neutral Warm 230
    Shade match 84
    $45SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N4 Neutral Light Medium
    Shade match 90
    $13.99Ulta BeautyUlta Beauty$2.01 less (13%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Complexion Crush Foundation Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Looks identical
    • Medium light · Neutral · neutral pink undertone

    $8

  3. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Looks identical
    • Light medium · Neutral · neutral pink undertone

    $24

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Very close colour
    • Light medium · Cool undertone

    $35

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW15

    • Very close colour
    • Light medium · Cool · rosy undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool, against Ulta Beauty Collection Complexion Crush Foundation in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest match180 Medium CoolScore
Shade match55% of overall98
Colour97#dfa983#e3ac87Looks identicalColour difference 1.0 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed48-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims 48-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 180 Medium Cool

Match price
$18.99Ulta BeautyUlta Beauty
Costs $2.99 more

Your shade $16 at Ulta Beauty · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.