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Complexion Crush Foundation Tan Warm dupes and alternatives Ulta Beauty Collection

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Golden Beige

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 30 Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Rare Beauty
30 Medium Warm
Depth and undertone: Medium tan · Olive · warm olive
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
80
Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F12.5C
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Supernatural Complexion Stick

    30 Medium Tan Warm
    Shade match 97
    $18.20$26Ulta BeautyUlta BeautyCosts $2.20 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 92
    $38SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Olive rather than warm undertoneNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for dry skin

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.5NC
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Soft Matte Foundation

    Golden Beige
    Shade match 95
    $48SephoraSephoraCosts $32 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 94
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    3Y46 Warm Cinnamon
    Shade match 95
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: tan skin tones with yellow undertones

    Medium confidence· Digital match

    View match
  9. #11 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 10
    Shade match 84
    $51.50Ulta BeautyUlta Beauty(product price)Costs $35.50 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed

    Retailer shade note: Olive

    Medium confidence· Digital match

    View match
  10. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Peanut Butter 455R
    Shade match 97
    $37SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: Deep-Tan skin with a golden-red undertone

    Medium confidence· Digital match

    View match
  11. Shade match 94
    $55Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: MD2.3 - medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    30.5Y Tan
    Shade match 95
    $24SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: tan, yellow undertone

    Medium confidence· Digital match

    View match
  13. #15 · R.E.M. Beauty

    Sweetener Foundation

    tan 6 w
    Shade match 97
    $35Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: tan with warm golden undertones

    Medium confidence· Digital match

    View match
  14. Shade match 99
    $40SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Golden (W-076)
    Shade match 94
    $58SephoraSephoraCosts $42 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Dark, warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Complexion Crush Foundation Tan Warm (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Looks identical
    • Medium · Warm · peach undertone

    $39

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC44

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC44

    • Looks identical
    • Medium · Warm · golden undertone

    $30

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brittle 6.5 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    17W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    430

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 430

    • Very close colour
    • Medium tan · Warm · golden undertone

    $30

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Golden Beige, against Ulta Beauty Collection Complexion Crush Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest shade matchGolden BeigeScore
Shade match55% of overall99
Colour98#cf8a53#ce8b57Looks identicalColour difference 0.7 (0 is identical)
Depth100Medium tanMediumCloseDepth difference: 0.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, dryBoth marketed for dry/​normal skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Golden Beige.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 36%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 30 Medium Warm, against Ulta Beauty Collection Complexion Crush Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest overall alternative30 Medium WarmScore
Shade match55% of overall94
Colour98#cf8a53#ce8950Looks identicalColour difference 0.6 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone80WarmOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 30 Medium Warm.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Olive rather than warm undertone
  • Not marketed for dry skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Golden Beige

Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 30 Medium Warm

Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.