Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
8 of 30 matches
Only showing matches with medium coverage, in liquid form.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $16 at Ulta Beauty
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $22 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Not marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: cool blue
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Similar undertone (neutral vs cool)Same medium coverageBoth claim a skin-like finish
Differences: Natural rather than matte finishNot marketed for dry/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin
Retailer shade note: deep
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $33 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep rich with cool undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $24 moreMatches: Same matte finishSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sSephoraCosts $53 moreMatches: Same medium coverageBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin
Retailer shade note: very rich neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $32 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: for rich deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyThe closest shade to Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
9N
$38
Ganache
$36
Chocolate Chip 8.7 Red
$31
NW65
$30
30NC
$30
7N1
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Saie Glowy Super Skin Tint Foundation in 36, against Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Saie Glowy Super Skin Tint Foundation in 36.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
SephoraYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
