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Complexion Crush Foundation Very Fair Cool dupes and alternatives Ulta Beauty Collection

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage, in liquid form, without silicones.

  • 9 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NP 4

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Very Fair CoolChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Medium coverage
The match
Kryolan Professional Makeup
NP 4
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Light coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $35.50 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 2
    Shade match 96
    $51.50Ulta BeautyUlta Beauty(product price)Costs $35.50 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Complexion Crush Foundation Very Fair Cool (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Looks identical
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Very close colour
    • Very fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 2

    • Close colour
    • Very fair · Cool · pink undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kryolan Professional Makeup Natural Fluid Foundation in NP 4, against Ulta Beauty Collection Complexion Crush Foundation in Very Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Fair CoolClosest matchNP 4Score
Shade match55% of overall96
Colour93#fae2ce#fee3d1Very close colourColour difference 1.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NP 4.

Same or better

  • Very close colour
  • Same cool undertone
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy NP 4

Match price
$51.50Ulta BeautyUlta Beauty
Costs $35.50 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.