Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
12 of 30 matches
Only showing matches in liquid form, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $16 at Ulta Beauty
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $16 at Ulta Beauty
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $28 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Not marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: rich
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $28 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $42 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Deep, cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.90 moreMatches: Very close colourBoth claim a blurring effectClaims long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Same natural finishSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skinContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep skin with rosy neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $39 moreMatches: Near-identical swatch colourSame natural finishClaims 16-hour wear
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: D6 - very deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55 · low stockView at Macy'sSephoraCosts $39 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin
Retailer shade note: D4 - deep with warm undertones, and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta Beauty(product price)Costs $53 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneRadiant rather than natural finishNot marketed for oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep with neutral red undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$69 · out of stockView at SephoraSephoraCosts $23 moreMatches: Near-identical swatch colourSame cool undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: very deep with brick red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $23 moreMatches: Very close colourSame cool undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: very deep with true red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Dark/Deep 5.5C
$31
Spiced Rum
$36
4R76
$35
25C
$30
Anise 11.5
$39
60N mahogany
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Ignite, against Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Ignite.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Sephora Collection Best Skin Ever Liquid Foundation in 35P, against Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Best Skin Ever Liquid Foundation in 35P.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Range Beauty True Intentions Skin-Soothing Hydrating Foundation Ignite
SephoraYour shade $16 at Ulta Beauty
Sephora Collection Best Skin Ever Liquid Foundation 35P
SephoraYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
