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Moisturizing Complexion Stick Deep Cool dupes and alternatives Ulta Beauty Collection

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full2
  • Buildable0

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum0
  • Balm0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a natural matte finish, without talc.

Closest shade matchClosest overall alternative: Youngblood BeyondBlur Skin Perfecting Foundation DW5

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Deep CoolChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Youngblood
DW5
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
78out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
83
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
85out of 100
Colour
90
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$58Ulta BeautyUlta Beauty
Costs $42 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DN4
    Shade match 82
    $58Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Very close colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    83
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: dark neutral with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Very close colour
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youngblood BeyondBlur Skin Perfecting Foundation in DW5, against Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CoolClosest matchDW5Score
Shade match55% of overall85
Colour90#7e3f22#763f20Very close colourColour difference 2.4 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared83
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveDry, normal, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood BeyondBlur Skin Perfecting Foundation in DW5.

Same or better

  • Very close colour
  • Natural matte finish instead of natural
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy DW5

Match price
$58Ulta BeautyUlta Beauty
Costs $42 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.