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Moisturizing Complexion Stick Deep Warm dupes and alternatives Ulta Beauty Collection

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with light coverage, in gel form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Simply Ageless Skin Perfector Essence Foundation Tan-Rich

The equivalent shade and the most similar foundation overall.

The match
CoverGirl
Tan-Rich
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
79out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
73
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Shade match
88out of 100
Colour
95
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$21.49Ulta BeautyUlta Beauty
Costs $5.49 more

Your shade $16 at Ulta Beauty · lowest price $12.97 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Deep Warm (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Very close colour
    • Deep · Warm · golden undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Very close colour
    • Deep · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Tan-Rich, against Ulta Beauty Collection Moisturizing Complexion Stick in Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shadeDeep WarmClosest matchTan-RichScore
Shade match55% of overall88
Colour95#9d5b37#9d5733Looks identicalColour difference 1.4 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Tan-Rich.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Light rather than medium coverage
  • Claims a skin-like finish

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate

Where to buy Tan-Rich

Match price
$21.49Ulta BeautyUlta Beauty
Costs $5.49 more

Your shade $16 at Ulta Beauty · lowest price $12.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.