Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Not marketed for dry/oily skin
Score details
Shade match
88
Finish & visual result
89
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with neutral pinky peach undertones
The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Fair Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA True Skin Serum Foundation in Formentera SF1, against Ulta Beauty Collection Moisturizing Complexion Stick in Fair Cool. Every attribute compared, with its share of the score.
ComparedYour shadeFair CoolClosest shade matchFormentera SF1How they compareScore
Shade match55% of overall96
Colour60%94#dfba9e#e5c0a3Very close colourColour difference 1.5 (0 is identical)
Depth15%95LightLightSameDepth difference: 3.1
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2N1 Cashew, against Ulta Beauty Collection Moisturizing Complexion Stick in Fair Cool. Every attribute compared, with its share of the score.
ComparedYour shadeFair CoolClosest overall alternative2N1 CashewHow they compareScore
Shade match55% of overall87
Colour60%94#dfba9e#e2be9fVery close colourColour difference 1.6 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 84/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $37 more
