Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Not marketed for normal/sensitive skin
Score details
Shade match
95
Finish & visual result
81
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool rosy undertones
Matches: Very close colour· Same cool undertone· Claims 24-hour wear
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool rosy undertones
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Slightly deeper· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
94
Finish & visual result
81
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than medium coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool undertones
Matches: Very close colour· Same cool undertone· Claims 24-hour wear
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool undertones
The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Light Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BR22, against Ulta Beauty Collection Moisturizing Complexion Stick in Light Cool. Every attribute compared, with its share of the score.
ComparedYour shadeLight CoolClosest shade matchBR22How they compareScore
Shade match55% of overall99
Colour60%99#dfb79e#deb69dLooks identicalColour difference 0.3 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Overall match 81/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium 10, against Ulta Beauty Collection Moisturizing Complexion Stick in Light Cool. Every attribute compared, with its share of the score.
ComparedYour shadeLight CoolClosest overall alternativeMedium 10How they compareScore
Shade match55% of overall96
Colour60%93#dfb79e#e2b49aVery close colourColour difference 1.7 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $27 more
