Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
7 of 30 matches
Only showing matches with medium coverage, without talc or silicones.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $16 at Ulta Beauty
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.50 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: dark neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $34 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Very deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep with neutral golden undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $29 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Not marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep with neutral warm undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $52 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Tan to deep golden undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraThe closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Light (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
WN 125 Mahogany
$22
31 Medium Neutral
$32
Rich Chocolate
$8
Café
Rich Cocoa
$8
440C
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fièra Cosmetics All-in-Wonder Concealer + Foundation in Deep, against Ulta Beauty Collection Moisturizing Complexion Stick in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Deep.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan Dark 26 Neutral, against Ulta Beauty Collection Moisturizing Complexion Stick in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan Dark 26 Neutral.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Fièra Cosmetics All-in-Wonder Concealer + Foundation Deep
Ulta BeautyYour shade $16 at Ulta Beauty
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Tan Dark 26 Neutral
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
