Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
3 of 30 matches
Only showing matches with medium coverage, in liquid form, without talc or silicones.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $16 at Ulta Beauty
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep with neutral golden undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $29 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Not marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep with neutral warm undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraThe closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Light (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
WN 125 Mahogany
$22
31 Medium Neutral
$32
Rich Chocolate
$8
Café
Rich Cocoa
$8
440C
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fièra Cosmetics All-in-Wonder Concealer + Foundation in Deep, against Ulta Beauty Collection Moisturizing Complexion Stick in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Deep.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
