Moisturizing Complexion Stick Medium Cool dupes and alternatives Ulta Beauty Collection
4.3 (699)·Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
50
Skin suitability
80
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin
The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Medium Cool (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 430C, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Cool. Every attribute compared, with its share of the score.
ComparedYour shadeMedium CoolClosest shade match430CHow they compareScore
Shade match55% of overall97
Colour60%96#c28b6a#c78d69Looks identicalColour difference 1.3 (0 is identical)
Overall match 79/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Face Tape Full Coverage Foundation in 47N Tan-Deep Neutral, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Cool. Every attribute compared, with its share of the score.
ComparedYour shadeMedium CoolClosest overall alternative47N Tan-Deep NeutralHow they compareScore
Shade match55% of overall95
Colour60%92#c28b6a#ca8a66Very close colourColour difference 2.1 (0 is identical)
Overall match 79/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $26 more
Walmart
