Moisturizing Complexion Stick Medium Neutral dupes and alternatives Ulta Beauty Collection
Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium10
- Full2
- Buildable1
Finish
- Matte0
- Natural1
- Radiant0
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
- Serum1
Skin type
- Dry1
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with buildable coverage, without talc or silicones.
Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 28 Medium Neutral
The equivalent shade and the most similar foundation overall.
Medium NeutralChange shade
- Very Fair Cool
- Fair Cool
- Light
- Light Cool
- Light Neutral
- Light To Medium Cool
- Light To Medium Neutral
- Light To Medium Warm
- Medium
- Medium Cool
- Medium Warm
- Medium Neutralcurrent shade
- Medium To Tan Cool
- Medium To Tan Neutral
- Medium To Tan Warm
- Tan Cool
- Tan Neutral
- Tan Warm
- Dark Cool
- Dark Neutral
- Dark Warm
- Deep
- Deep Cool
- Deep Warm
- Overall match
- 81out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 80
- Shade match
- 94out of 100
- Colour
- 91
- Depth
- 94
- Undertone
- 100
Ulta BeautyYour shade $16 at Ulta Beauty
Where to buy 28 Medium Neutral
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetLooking for a concealer in your shade?
The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Medium Neutral (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
4 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Neutral
- Looks identical
- Medium · Neutral undertone
$42
8
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8
- Very close colour
- Medium · Neutral undertone
$42
385
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385
- Very close colour
- Medium · Neutral undertone
$30
WN 115.5 Mocha
Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha
- Very close colour
- Medium tan · Neutral · neutral golden undertone
$22
40.0 Deep Tan
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan
- Looks identical
- Medium tan · Warm undertone
$30
Amande
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Skinforia Serum Foundation in 28 Medium Neutral, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Skinforia Serum Foundation in 28 Medium Neutral.
Same or better
- Very close colour
- Same neutral undertone
- Same natural finish
- Buildable rather than medium coverage
- Claims a skin-like finish
- Claims long-wearing
- Claims a lightweight feel
Different
- No blurring effect claimed
- Not marketed for sensitive skin
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 28 Medium Neutral
Ulta BeautyYour shade $16 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.