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Moisturizing Complexion Stick Medium Neutral dupes and alternatives Ulta Beauty Collection

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 270 Light Medium

The equivalent shade and the most similar foundation overall.

The match
Haus Labs
270 Light Medium
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $36 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $50SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $50SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for dry/oily skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Dior

    Forever Hydra Nude Foundation

    4N Neutral
    Shade match 95
    $60Ulta BeautyUlta BeautyCosts $44 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $50SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $46SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for combination/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination/sensitive skin

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    Medium confidence· Digital match

    View match
  6. #7 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    16.5 N
    Shade match 98
    $48SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Medium Tan TP4
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: tan skin w/neutral or pink undertones

    Medium confidence· Digital match

    View match
  8. #9 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 148N
    Shade match 97
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $50SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #12 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 110 N
    Shade match 97
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  12. #13 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3N40 - Praline
    Shade match 96
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNot marketed for oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 87
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  14. #15 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Warm 330
    Shade match 92
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  15. Shade match 86
    $50SephoraSephoraCosts $34 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for dry/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with olive undertones

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $44SephoraSephoraCosts $28 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: tan

    Medium confidence· Digital match

    View match
  17. #18 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    21C Dynamic
    Shade match 85
    $47SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium cool

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Medium Neutral (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    4 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Neutral

    • Looks identical
    • Medium · Neutral undertone

    $42

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Very close colour
    • Medium · Neutral undertone

    $42

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Very close colour
    • Medium · Neutral undertone

    $30

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $22

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Looks identical
    • Medium tan · Warm undertone

    $30

  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 270 Light Medium, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeMedium NeutralClosest match270 Light MediumScore
Shade match55% of overall99
Colour99#c18e6e#c28f70Looks identicalColour difference 0.5 (0 is identical)
Depth99Medium tanMediumCloseDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 89/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 270 Light Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 270 Light Medium

Best price
$52SephoraSephora
Costs $36 more

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.