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Moisturizing Complexion Stick Medium To Tan Cool dupes and alternatives Ulta Beauty Collection

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF1Mineral2

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Only showing matches in powder form, without talc.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: Tarte Amazonian Clay Blurring Powder Foundation 32N Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Medium To Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Tarte
32N Medium Neutral
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $24 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium Tan 18

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Medium To Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Medium Tan 18
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$39.50SephoraSephora
Costs $23.50 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Medium To Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Looks identical
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Looks identical
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Cinnamon

    • Looks identical
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Amazonian Clay Blurring Powder Foundation in 32N Medium Neutral, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium To Tan CoolClosest shade match32N Medium NeutralScore
Shade match55% of overall99
Colour98#cc9572#ca9470Looks identicalColour difference 0.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 32N Medium Neutral.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Claims long-wearing

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium Tan 18, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium To Tan CoolClosest overall alternativeMedium Tan 18Score
Shade match55% of overall89
Colour97#cc9572#cf9675Looks identicalColour difference 1.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveNormal, dry, combination, sensitiveBoth marketed for combination/​dry/​normal/​sensitive skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium Tan 18.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Neutral rather than cool undertone
  • Not marketed for oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Tarte Amazonian Clay Blurring Powder Foundation 32N Medium Neutral

Best price
$40SephoraSephora
Costs $24 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium Tan 18

Best price
$39.50SephoraSephora
Costs $23.50 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.