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Moisturizing Complexion Stick Medium Warm dupes and alternatives Ulta Beauty Collection

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revolution Beauty Skin Silk Serum Foundation F11.2W

The equivalent shade: scored on colour, depth and undertone only.

The match
Revolution Beauty
F11.2W
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Light coverage
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15Ulta BeautyUlta Beauty
$1 less (6%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 5.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Hourglass
5.5
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$60SephoraSephora
Costs $44 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Tan Warm 250
    Shade match 98
    $45SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Medium Tan with warm peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 87
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 99
    $48SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium
    Shade match 98
    $56Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Amazonian Clay Blurring Powder Foundation

    32H medium honey
    Shade match 98
    $40Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Doll 10

    Peptide Bounce Balm Foundation

    Light/Medium
    Shade match 95
    $44Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: Light to light-medium with peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Tan
    Shade match 96
    $45Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: medium-tan with warm golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    15N Incredible
    Shade match 87
    $47Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $50SephoraSephoraCosts $34 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28H Light-Medium Honey
    Shade match 99
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · Doll 10

    Doll Skin Genius Serum Skin Tint

    Light/Medium
    Shade match 95
    $46Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for combination/normal/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not marketed for combination/normal/oily/sensitive skin

    Retailer shade note: Light to light-medium with peach undertones

    Medium confidence· Digital match

    View match
  12. Shade match 95
    $48SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 94
    $49Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame natural finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  16. Shade match 89
    $55Ulta BeautyUlta BeautyCosts $39 more

    Matches: Very close colourSame natural finishClaims 12-hour wear

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N5 Neutral Medium
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$2.01 less (13%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Medium confidence· Digital match

    View match
  18. #20 · ILIA

    True Skin Serum Foundation

    Maraca SF9
    Shade match 93
    $56SephoraSephoraCosts $40 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 04
    Shade match 95
    $44SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Matte rather than natural finishLight rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 99
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame warm undertoneClaims long-wearing

    Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: Light medium with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 21 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Medium Warm (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

  3. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  4. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Skin Silk Serum Foundation in F11.2W, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest shade matchF11.2WScore
Shade match55% of overall100
Colour99#cf9b77#ce9b77Looks identicalColour difference 0.3 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F11.2W.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 5.5, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest overall alternative5.5Score
Shade match55% of overall97
Colour96#cf9b77#d09e7dLooks identicalColour difference 1.2 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 5.5.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Revolution Beauty Skin Silk Serum Foundation F11.2W

Match price
$15Ulta BeautyUlta Beauty
$1 less (6%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 5.5

Best price
$60SephoraSephora
Costs $44 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.