Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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8 of 31 matches
Only showing matches with medium coverage, vegan.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $16 at Ulta Beauty
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $16 at Ulta Beauty
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $44 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin
Retailer shade note: medium skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sSephoraCosts $34 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for dry/oily skin
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$2.01 less (13%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $40 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No blurring effect claimedNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: deep with neutral warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautyUlta Beauty(product price)$8 less (50%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at Target
Walgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonThe closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Medium Warm (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
21.0 Medium Tan
$30
5.75
$42
Caramel
3WP Warm Peach
$42
42S tan sand
$32
10W
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Warm 250, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Warm 250.
4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation in 5.5, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 5.5.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Kosas Revealer Skin-Improving Foundation SPF 25 Medium Tan Warm 250
SephoraYour shade $16 at Ulta Beauty
Hourglass Ambient Soft Glow Foundation 5.5
SephoraYour shade $16 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
