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Moisturizing Complexion Stick Medium Warm dupes and alternatives Ulta Beauty Collection

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for normal skin, in serum form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: Revolution Beauty Skin Silk Serum Foundation F11.2W

The equivalent shade: scored on colour, depth and undertone only.

The match
Revolution Beauty
F11.2W
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Light coverage
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15Ulta BeautyUlta Beauty
$1 less (6%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW20

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NW20
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Overall match
81out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
73
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$46Ulta BeautyUlta Beauty
Costs $30 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Medium Warm (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

  3. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  4. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Skin Silk Serum Foundation in F11.2W, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest shade matchF11.2WScore
Shade match55% of overall100
Colour99#cf9b77#ce9b77Looks identicalColour difference 0.3 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F11.2W.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW20, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest overall alternativeNW20Score
Shade match55% of overall93
Colour95#cf9b77#cf9c74Looks identicalColour difference 1.4 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW20.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Revolution Beauty Skin Silk Serum Foundation F11.2W

Match price
$15Ulta BeautyUlta Beauty
$1 less (6%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

MAC Cosmetics Studio Radiance Serum Powered Foundation NW20

Match price
$46Ulta BeautyUlta Beauty
Costs $30 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.