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Moisturizing Complexion Stick Tan Cool dupes and alternatives Ulta Beauty Collection

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage, with a matte finish.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no finish listed and is not shown.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 16 Natural Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
NYX Professional Makeup
16 Natural Beige
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
91out of 100
Colour
99
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$1.03 less (6%)

Your shade $16 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B110

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Chanel
B110
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $53 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Warm Tan 22
    Shade match 86
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 86
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Very close colourBoth claim a blurring effectClaims 16-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Very close colour
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    11C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 11C

    • Very close colour
    • Medium tan · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Very close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 16 Natural Beige, against Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest shade match16 Natural BeigeScore
Shade match55% of overall91
Colour99#cc8c66#cc8d67Looks identicalColour difference 0.3 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 16 Natural Beige.

Same or better

  • $1.03 less
  • Near-identical swatch colour
  • Buildable rather than medium coverage

Different

  • Neutral rather than cool undertone
  • Matte finish instead of natural
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B110, against Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest overall alternativeB110Score
Shade match55% of overall88
Colour95#cc8c66#c88e68Looks identicalColour difference 1.5 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B110.

Same or better

  • Near-identical swatch colour
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Matte finish instead of natural
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 16 Natural Beige

Best price
$14.97WalmartWalmart
$1.03 less (6%)

Your shade $16 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B110

Match price
$69Ulta BeautyUlta Beauty
Costs $53 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.