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Moisturizing Complexion Stick Tan Neutral dupes and alternatives Ulta Beauty Collection

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with medium coverage, in stick form, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Tan NeutralChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
ILIA
30W Cumaru
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
87out of 100
Colour
93
Depth
96
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $34 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Tan Neutral (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Very close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    445

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 445

    • Looks identical
    • Tan · Olive · warm olive undertone

    $30

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Looks identical
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru, against Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest match30W CumaruScore
Shade match55% of overall87
Colour93#bd7e5b#b97a54Very close colourColour difference 1.7 (0 is identical)
Depth96TanTanSameDepth difference: 2.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Slightly warmer undertone
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy 30W Cumaru

Best price
$50SephoraSephora
Costs $34 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.