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Moisturizing Complexion Stick Very Fair Cool dupes and alternatives Ulta Beauty Collection

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol11Vegan6Cruelty-free7Oil-free1With SPF2Mineral4

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Only showing matches with medium coverage, without fragrance.

Closest shade match: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Dune

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Very Fair CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
The match
MERIT
Dune
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 1.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Very Fair CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Hourglass
1.5
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $44 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Medium 10
    Shade match 94
    $39.50Ulta BeautyUlta BeautyCosts $23.50 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Not marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not marketed for oily skin

    Retailer shade note: medium cool skin with pink undertones

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Blush Medium MP3
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: light blush medium with pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Ambient Soft Glow Foundation

    3
    Shade match 88
    $60SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    170
    Shade match 92
    $44SephoraSephoraCosts $28 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Light to Medium Cool
    Shade match 96
    $16Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed

    Medium confidence· Digital match

    View match
  6. #8 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    BR12
    Shade match 87
    $72Ulta BeautyUlta BeautyCosts $56 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay Blurring Powder Foundation

    26N Light-Medium Neutral
    Shade match 93
    $40SephoraSephoraCosts $24 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    185
    Shade match 88
    $44SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  9. #11 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    BR32
    Shade match 84
    $70Ulta BeautyUlta BeautyCosts $54 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Very Fair Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Silk 2.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Silk 2.5

    • Looks identical
    • Light medium · Cool · pink undertone

    $39

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    1CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1CR Cool Rosy

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.3 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.3 C

    • Very close colour
    • Light medium · Cool undertone

    $32

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3.5C

    • Very close colour
    • Light medium · Cool undertone

    $38

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Very close colour
    • Light · Cool · pink undertone

    $30

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    300C

    Rare Beauty Liquid Touch Brightening Concealer, shade 300C

    • Very close colour
    • Light medium · Cool undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Dune, against Ulta Beauty Collection Moisturizing Complexion Stick in Very Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Fair CoolClosest shade matchDuneScore
Shade match55% of overall97
Colour95#d8b099#dcaf95Looks identicalColour difference 1.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Dune.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 1.5, against Ulta Beauty Collection Moisturizing Complexion Stick in Very Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Fair CoolClosest overall alternative1.5Score
Shade match55% of overall94
Colour91#d8b099#dab3a1Very close colourColour difference 2.1 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 1.5.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Dune

Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 1.5

Best price
$60SephoraSephora
Costs $44 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.