Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Formulation
Preferences
Avoid an ingredient
3 of 31 matches
Only showing matches made for sensitive skin, with medium coverage, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $40 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (5%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: warm beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: fair with warm undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 10 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4 Fair
$36
Light Sand
$8
Light 2
$22
1N06
$35
020 Sand
120
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 10 Light Warm, against Urban Decay Face Bond Self Setting Waterproof Foundation in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 10 Light Warm.
8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
SephoraYour shade $40 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
