Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
10 of 31 matches
Only showing matches made for sensitive skin, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (5%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: warm olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: light with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$24.01 less (60%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 50% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$2 less (5%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: warm beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$24.01 less (60%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 50% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: fair with warm undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$36.11 less (90%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance
Differences: Slightly deeperSlightly cooler undertoneBuildable rather than medium coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than medium coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sThe closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 10 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4 Fair
$36
Light Sand
$8
Light 2
$22
1N06
$35
020 Sand
120
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Timeless Hydrating Foundation in 22N Light Neutral, against Urban Decay Face Bond Self Setting Waterproof Foundation in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 22N Light Neutral.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Cushion Foundation in 130 Warm, against Urban Decay Face Bond Self Setting Waterproof Foundation in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Cushion Foundation in 130 Warm.
9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation 22N Light Neutral
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Cushion Foundation 130 Warm
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
