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Face Bond Self Setting Waterproof Foundation 13 dupes and alternatives Urban Decay

Fair · Olive · cool olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc or alcohol denat.

Closest shade matchClosest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M5

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
13Change shade
Depth and undertone: Fair · Olive · cool olive
Finish and coverage: Matte · Medium coverage
The match
Jane Iredale
M5
Depth and undertone: Fair
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Shade match
88out of 100
Colour
93
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $14 more

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    15N Light
    Shade match 87
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: light, neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC20
    Shade match 85
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: light beige with neutral golden undertone for light skin

    Medium confidence· Digital match

    View match
  3. Shade match 78
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly deeperFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  5. #6 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    10.5Y Light
    Shade match 79
    $24SephoraSephora$16 less (40%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: light, yellow undertone

    Medium confidence· Digital match

    View match
  6. #7 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    17Y Light
    Shade match 77
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: light, yellow undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 13 (Fair · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Looks identical
    • Fair · Neutral undertone

    $22

  2. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Very close colour
    • Fair

    $10.99

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Very close colour
    • Light · Cool undertone

    $35

  4. Rare Beauty Liquid Touch Brightening Concealer

    230N

    Rare Beauty Liquid Touch Brightening Concealer, shade 230N

    • Very close colour
    • Light · Olive · neutral olive undertone

    $24

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W5

    • Very close colour
    • Fair · Cool undertone

    $16.99

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cotton Candy 2.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Cotton Candy 2.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Beyond Matte Liquid Foundation in M5, against Urban Decay Face Bond Self Setting Waterproof Foundation in 13. Every attribute compared, with its share of the score.

ComparedYour shade13Closest matchM5Score
Shade match55% of overall88
Colour93#f4c596#f6c18dVery close colourColour difference 1.8 (0 is identical)
Depth98FairFairSameDepth difference: 1.3
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone70Olive · cool oliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M5.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy M5

Match price
$54Ulta BeautyUlta Beauty
Costs $14 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.