Face Bond Self Setting Waterproof Foundation 13 dupes and alternatives Urban Decay
Fair · Olive · cool olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium9
- Full0
- Buildable1
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with buildable coverage, with a natural finish, without talc.
Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Macaroon 230N
The equivalent shade and the most similar foundation overall.


- Overall match
- 83out of 100
- Shade (Shade match)
- 86
- Finish (Finish & visual result)
- 81
- Wear (Wear & performance)
- 82
- Skin (Skin suitability)
- 60
- Shade match
- 86out of 100
- Colour
- 92
- Depth
- 97
- Undertone
- 65
Your shade $40 at Sephora
Where to buy Macaroon 230N
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 13 (Fair · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Light 2
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2
- Looks identical
- Fair · Neutral undertone
$22
020 Sand

1R12
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12
- Very close colour
- Light · Cool undertone
$35

230N
Rare Beauty Liquid Touch Brightening Concealer, shade 230N
- Very close colour
- Light · Olive · neutral olive undertone
$24
W5
L'Oréal Paris True Match Radiant Serum Concealer, shade W5
- Very close colour
- Fair · Cool undertone
$16.99

Cotton Candy 2.3 Beige
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Cotton Candy 2.3 Beige
- Very close colour
- Light · Cool · pink undertone
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Huda Beauty Easy Blur Natural Airbrush Foundation in Macaroon 230N, against Urban Decay Face Bond Self Setting Waterproof Foundation in 13. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Huda Beauty Easy Blur Natural Airbrush Foundation in Macaroon 230N.
Same or better
- $3 less
- Very close colour
- Buildable rather than medium coverage
- Both claim a blurring effect
- Both claim long-wearing
- Both claim a lightweight feel
- No drying alcohol listed
Different
- Neutral rather than olive undertone
- Natural finish instead of matte
- Does not claim transfer resistance
- Not marketed for combination skin
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy Macaroon 230N
Your shade $40 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.