Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
12 of 31 matches
Only showing matches with medium coverage, in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Sephora
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at Sephora
Ulta Beautyfrom $58 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (5%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Retailer shade note: warm golden
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Retailer shade note: warm beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$28.01 less (70%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for combination skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty$28.01 less (70%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $9 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for light skin with warm undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $29 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for combination skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: light, warm peach
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephora$2 less (5%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: L5 - light to medium with warm undertones
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $14 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance
Retailer shade note: light with warm undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $9 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for light skin with golden neutral undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 15 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Light Beige
$8
122
$12.99
1Y18
$35
Golden
$12
Medium 2
$22
Light/Medium 2.5W
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 2, against Urban Decay Face Bond Self Setting Waterproof Foundation in 15. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 2.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden Beige (W-048), against Urban Decay Face Bond Self Setting Waterproof Foundation in 15. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden Beige (W-048).
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Glossier Stretch Fluid Foundation for Buildable Coverage Medium 2
SephoraYour shade $40 at Sephora
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Golden Beige (W-048)
SephoraYour shade $40 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
