Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
10 of 30 matches
Only showing matches cruelty-free, without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Sephora
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beauty$38View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (5%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than cool undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Olive rather than cool undertone
Retailer shade note: neutral olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$3 less (8%)Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Light skin with golden-neutral undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: warm golden
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$3 less (8%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Light-Medium skin with warm, peach undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$3 less (8%)Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Light-Medium skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$0.50 less (1%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: light skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyThe closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 16 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
W7
$16.99
NW20
$30
Vanilla Swirl 3.1 Beige
$31
1R12
$35
Light Peach
$8
Medium 4
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N, against Urban Decay Face Bond Self Setting Waterproof Foundation in 16. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N.
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 15 Light Medium Neutral, against Urban Decay Face Bond Self Setting Waterproof Foundation in 16. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 15 Light Medium Neutral.
8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Huda Beauty Easy Blur Natural Airbrush Foundation Toasted Coconut 240N
SephoraYour shade $40 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation 15 Light Medium Neutral
SephoraYour shade $40 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
